Sales Concepts - How to be a Successful Sales Person

This book takes the basics of sales training and condenses it into what you need to know; no filler and no repetition. If you want to become a successful salesperson these are the proven steps to get there. After years of study and practice, these are the sales tips that work.

Take your sales to the next level and become the success you know that you can be.

Learn the key sales points to be a success for only $3.00.

An indispensable book for every sales professional to read
Affordable enough for every sales professional to own

All products as delivered as a download upon purchase.

Your credit card statement will show a charge from CLKBANK*COM.

If you have any questions email us at: kevinone@shaw.ca

Sample first page


Introduction

Sales is a hard job. It is probably the most important job in any organization. Yet salespeople are usually underappreciated and made out to be the “bad guy”. This is unfair. Salespeople build a business. None of the products or services we enjoy every day would be possible without someone selling it, and sometimes more than once (Manufactures, Wholesalers, Retailers, etc.).

What Makes a Great Sales Person?

A great salesperson builds relationships. They sell the products or services that they know and trust. They provide products or services that they can believe in and then create excitement around it.

As a salesperson your greatest asset is yourself. People tend to purchase from people they know, like or trust. Think of this example:

Customers will take their car in for service to the same place. They do so because they have come to trust or like the service center. They then tell their friends about it. Thus loyalty is built. You can build the same customer loyalty if the customer believes that you are the salesperson they can trust to deliver quality and value.

No matter what you are selling your customers will become your biggest supporters. If they bought from you it is because they felt they got value and believe that it was a good purchase. You are your biggest asset; if your customers trust you then they will recommend you.

It is important to enjoy what you sell. It is hard to sell a product that you do not personally like. Your enthusiasm is what sells a product. Customers buy excitement. They will even pay more for the same product if they feel that excitement. Consider this example:

Apple makes computers. They are well built and use quality components. They do all of the same functions as other computers only slightly differently. However their customers are willing to purchase a computer for 3-4 times the price of an equivalent PC because of their loyalty. The customer is buying the excitement and prestige of owning an Apple product.

Think of the products and services that you call your favorites. What makes them your favorites? What about the product or service makes you loyal to it? This is what you need to convey to your customers when selling. This is how you will establish the value of the product or service. A customer’s perception of value is the most important factor in their purchasing decision.

Remember: When making a pitch to someone that it is all about them, what your product or service can do for them. They are the focus, not you. You can use yourself as an example of how great the product or service is, but always relate it to the customer.


Take your sales to the next level and become the success you know that you can be.

Learn the key sales points to be a success for only $3.00.

An indispensable book for every sales professional to read
Affordable enough for every sales professional to own

All products as delivered as a download upon purchase.

Your credit card statement will show a charge from CLKBANK*COM.

If you have any questions email us at: kevinone@shaw.ca